If you’re interested in purchasing an Insta360 camera, you may be wondering who makes them. Insta360 is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo, and Berlin. The company makes a variety of cameras, including action cameras, 360-degree cameras, editing software for mobile and desktop, and 180-3D cameras.
Arashi Vision Inc. is the parent company of Insta360. The Chinese company was founded in 2014 and has quickly become a leader in the 360 camera market. Insta360 has won numerous awards for its innovative cameras and editing software, including being named one of the world’s most innovative companies by Fast Company.
Key Takeaways
- Insta360 is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo, and Berlin.
- Arashi Vision Inc. is the parent company of Insta360.
- Insta360 has won numerous awards for its innovative cameras and editing software.
History and Manufacturer
Arashi Vision Inc.
Insta360 is a camera company that produces 360-degree cameras, action cameras, and editing software for mobile and desktop. The company was founded in 2014 by Liu Jingkang and is headquartered in Shenzhen, Guangdong. It has offices in Los Angeles, Tokyo, and Berlin. The company is a subsidiary of Arashi Vision Inc., a Chinese technology company that focuses on the development of innovative imaging technologies.
Milestones and Awards
Insta360 has achieved several milestones and awards since its inception. In 2018, the company won the Emmy Award for Technology and Engineering for its innovative work in the field of 360-degree cameras. Insta360 has also won several YouTube Streamy Awards for its 360-degree camera technology. Additionally, the company has been recognized by Fast Company as one of the world’s most innovative companies, citing its runaway success in becoming the world’s top 360-camera maker.
Here are some of the milestones and awards that Insta360 has achieved:
- In 2016, Insta360 launched the Insta360 Nano, a 360-degree camera for iPhone.
- In 2017, the company launched the Insta360 ONE, a 360-degree camera that could be attached to a smartphone.
- In 2018, Insta360 launched the Insta360 Pro, a professional-grade 360-degree camera that could capture 8K video.
- In the same year, the company won the Emmy Award for Technology and Engineering for its innovative work in the field of 360-degree cameras.
- In 2019, Insta360 launched the Insta360 EVO, a 180-degree 3D camera that could capture both 360-degree and 180-degree content.
- The company has also won several YouTube Streamy Awards for its 360-degree camera technology.
- In 2020, Insta360 launched the Insta360 ONE R, a modular 360-degree camera that could be customized with different lenses and modules.
In conclusion, Insta360 is a subsidiary of Arashi Vision Inc., a Chinese technology company that focuses on the development of innovative imaging technologies. The company has achieved several milestones and awards, including the Emmy Award for Technology and Engineering and several YouTube Streamy Awards for its 360-degree camera technology.
Current Product Lineup
Insta360 offers a range of consumer and professional cameras, each with its own unique features and capabilities. Here’s a breakdown of their current product lineup:
Consumer Cameras
Insta360 One
The Insta360 One is a popular consumer camera that allows you to capture 360-degree photos and videos with ease. It features a 24-megapixel camera, 4K video, and a 360-degree livestreaming function. The camera is also equipped with FlowState stabilization technology, which ensures smooth footage even when you’re on the move.
Insta360 One R
The Insta360 One R is a modular camera that allows you to switch between 360-degree and standard 4K shooting modes. It features a 1-inch sensor, 5.3K video, and a range of shooting modes, including HDR and Night Shot. The camera is also waterproof up to 5 meters, making it perfect for underwater photography.
Insta360 Go
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The Insta360 Go is a tiny camera that’s perfect for capturing life’s little moments. It weighs just 20 grams and can be attached to your clothing or accessories for hands-free shooting. The camera features a range of shooting modes, including Slow Motion and Hyperlapse, and can capture 30-second clips with just a single press of a button.
Professional Gear
Insta360 Pro
The Insta360 Pro is a professional-grade camera that’s perfect for capturing high-quality 360-degree footage. It features six lenses that can capture 8K video and 6K 3D video, as well as a range of shooting modes, including HDR and Raw. The camera is also equipped with advanced stabilization technology, which ensures smooth footage even when you’re on the move.
Insta360 Pro 2
The Insta360 Pro 2 is the next generation of the Insta360 Pro camera. It features a range of improvements, including a higher resolution 8K video, improved stabilization, and a more user-friendly interface. The camera is also equipped with a range of shooting modes, including HDR, Raw, and Log.
Insta360 Titan
The Insta360 Titan is a high-end professional camera that’s perfect for capturing immersive 360-degree footage. It features eight lenses that can capture 11K video and 10K 3D video, as well as a range of shooting modes, including HDR and Raw. The camera is also equipped with advanced stabilization technology, which ensures smooth footage even when you’re on the move.
That’s a quick rundown of Insta360’s current product lineup. Whether you’re a consumer looking for an easy-to-use camera or a professional looking for high-quality footage, Insta360 has a camera that’s sure to meet your needs.
Key Technologies and Features
If you’re looking for a high-quality 360 camera, the Insta360 brand has a lot to offer. Here are some of the key technologies and features that make Insta360 cameras stand out from the crowd.
FlowState Stabilization
One of the most impressive features of Insta360 cameras is the FlowState stabilization technology. This advanced stabilization system uses a combination of hardware and software to keep your footage stable, even when you’re moving around. Whether you’re walking, running, or even jumping, your footage will come out smooth and steady.
360-Degree Capture
Of course, the main draw of Insta360 cameras is their ability to capture 360-degree footage. With these cameras, you can capture everything that’s happening around you, giving your viewers a truly immersive experience. Whether you’re shooting video or taking photos, you’ll be able to capture the entire scene with ease.
AI-Powered Editing
Another great feature of Insta360 cameras is their AI-powered editing capabilities. With the Insta360 app, you can edit your footage quickly and easily, using a range of AI-powered tools. For example, you can use the app to automatically remove your selfie stick from your footage, or to create a smooth, cinematic edit of your video.
Overall, if you’re looking for a high-quality 360 camera with advanced features and capabilities, the Insta360 brand is definitely worth considering. With FlowState stabilization, 360-degree capture, and AI-powered editing tools, these cameras are some of the best on the market.
Camera Design and Build
When it comes to the design and build of Insta360 cameras, the company takes pride in creating cameras that are not only functional but also aesthetically pleasing. The cameras are designed to be user-friendly and intuitive, with a focus on ergonomics.
Ergonomics and Aesthetics
Insta360 cameras are designed to fit comfortably in your hand, with easy-to-reach buttons and controls that are intuitive to use. The cameras are also designed to be lightweight and compact, making them easy to carry around with you wherever you go.
In terms of aesthetics, Insta360 cameras are available in a range of colors and finishes, allowing you to choose a camera that matches your personal style. The cameras are sleek and modern-looking, with a minimalist design that is both functional and visually appealing.
Durability and Waterproofing
Insta360 cameras are built to withstand the rigors of outdoor use, with a durable construction that can handle bumps, drops, and other impacts. The cameras are also waterproof, with many models featuring a waterproof rating of up to 10 meters.
For those who want to take their Insta360 camera underwater, the company offers a range of accessories, including a dive case that allows you to take your camera to depths of up to 60 meters. The dive case is designed to be easy to use, with simple controls that allow you to operate your camera even while wearing gloves.
Overall, the design and build of Insta360 cameras is focused on creating cameras that are both functional and aesthetically pleasing, with a focus on ergonomics and durability. Whether you’re using your camera on land or in the water, you can trust that it will be able to handle whatever you throw at it.
Image and Video Quality
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When it comes to image and video quality, Insta360 cameras are known for their exceptional performance. In this section, we will discuss the resolution and formats, sensors, and optics of Insta360 cameras.
Resolution and Formats
Insta360 cameras are capable of capturing high-quality photos and videos. The camera’s photo resolution ranges from 18 megapixels to 60 megapixels, depending on the model. Video resolution ranges from 4K to 8K, making it possible to capture every detail in your footage.
Insta360 cameras support a variety of photo and video formats, including RAW, JPEG, and MP4. This gives you the flexibility to choose the format that best suits your needs.
Sensors and Optics
Insta360 cameras are equipped with high-quality sensors and optics that allow you to capture stunning photos and videos. The cameras feature 1/2″ 48MP sensors, which provide excellent low-light performance and sharp image quality. The sensors also support high dynamic range (HDR) video, which allows you to capture more detail in bright and dark areas of your footage.
The cameras feature a 35mm equivalent focal length of around 14mm, which provides a wide field of view that is perfect for capturing action shots and landscapes. The cameras also feature adjustable ISO and white balance settings, which allow you to fine-tune your photos and videos to your liking.
In summary, Insta360 cameras are known for their exceptional image and video quality. With high-resolution photo and video capabilities, as well as advanced sensors and optics, these cameras are a great choice for anyone looking to capture stunning footage.
User Experience
When it comes to user experience, Insta360 cameras are designed to be user-friendly. The mobile app integration and editing software make it easy to capture and edit your footage. Here are some of the features that make the user experience of Insta360 cameras enjoyable.
Mobile App Integration
The Insta360 app is available for both iOS and Android devices. The app allows you to control your camera remotely, preview your footage, and transfer your footage to your phone. The app also has an Auto Export feature that automatically transfers your footage to your phone when you connect your camera to your phone.
One of the standout features of the mobile app is the Quick Reader. This feature allows you to select a portion of your footage and export it as a short video that you can share on social media. The Quick Reader is perfect for creating quick, shareable content.
Editing Software
Insta360 Studio is the editing software that comes with Insta360 cameras. The software is available for both Mac and Windows. Insta360 Studio allows you to import your footage, edit your footage, and export your footage.
The editing software has a simple interface that makes it easy to use. You can add filters, adjust the color, and add music to your footage. The software also has a Touchscreen mode that allows you to edit your footage using the touchscreen on your computer.
Overall, the mobile app integration and editing software make it easy to capture and edit your footage with Insta360 cameras. Whether you’re a beginner or a professional, the user-friendly features of Insta360 cameras make it easy to create high-quality content.
Accessories and Expansion
If you’re looking to expand your Insta360 camera’s capabilities, there are a variety of accessories available that can help you achieve your desired results. Here are some of the most popular options:
Mounts and Cases
One of the most essential accessories for any action camera is a mount that allows you to attach it to a variety of surfaces. Insta360 offers a range of mounts, including a standard adhesive mount, a bike mount, and a versatile backpack mount that lets you capture third-person footage while on the move.
In addition to mounts, Insta360 also offers a range of protective cases to keep your camera safe while you’re on the go. The Dive Case, for example, is designed to protect your camera while you’re diving up to 30 meters underwater, while the Tough Case is built to withstand extreme temperatures and rough handling.
Audio and Lighting
If you’re looking to capture high-quality audio with your Insta360 camera, you may want to invest in a mic adapter that allows you to connect an external microphone. This can be especially useful if you’re filming interviews or vlogs and want to ensure that your audio is clear and crisp.
For those who want to improve their lighting, Insta360 also offers a range of lighting accessories, including the Insta360 Light Stick. This portable LED light can be used to illuminate your shots in low-light conditions, and can be adjusted to create a variety of different lighting effects.
Whether you’re looking to capture stunning action shots, vlogs, or interviews, there are a variety of accessories available that can help you get the most out of your Insta360 camera. From mounts and cases to audio and lighting accessories, there’s something for everyone.
Creative Applications
If you’re looking to get the most out of your Insta360 camera, you’ll want to explore its creative applications. Whether you’re a photographer or videographer, there are many ways to use your camera to create stunning visuals.
Photography Modes
One of the most popular features of the Insta360 camera is its photo modes. With options like Pureshot and HDR, you can capture high-quality images with ease. Pureshot is especially useful for low-light situations, while HDR can help you capture a wider range of colors and detail.
Another photo mode worth exploring is the bullet time feature. This allows you to capture a 360-degree view of a scene by spinning the camera around you on a string or pole. The result is a unique and dynamic shot that can add visual interest to your photos.
Videography Techniques
When it comes to videography, the Insta360 camera really shines. With its 360-degree footage capabilities, you can capture immersive and engaging videos that allow your viewers to explore the scene in all directions. The camera also has a timeshift feature that allows you to slow down or speed up time in your videos, adding a unique and creative element to your footage.
For slow-motion enthusiasts, the Insta360 camera has a slow-mo mode that lets you capture high-quality slow-motion footage. This can be especially useful for action shots or scenes with fast movement.
Overall, the Insta360 camera is a versatile tool that can help you take your photography and videography to the next level. With its various modes and features, you can capture stunning visuals that will impress your audience.
Community and Support
Insta360 is not just a camera company, it is a community of creators, influencers, and professionals who are passionate about capturing and sharing their stories with the world. The Insta360 Community Forum is a great place to share your experiences, learn from others, and get inspired.
Creators and Influencers
If you are a creator or influencer, Insta360 has a lot to offer. You can join the Insta360 Partner Program and get access to exclusive benefits, such as early access to new products, support from the Insta360 team, and exposure to the Insta360 community. You can also download the Insta360 app and start creating amazing content right away. The app is available for both iOS and Android and offers a wide range of features, including live streaming, editing tools, and social sharing.
Customer Service
If you have any questions or issues with your Insta360 camera, the Insta360 support team is always here to help. You can contact them via email, phone, or live chat, and they will do their best to assist you. The Insta360 website also offers a variety of resources, such as product tutorials, FAQs, and user manuals, to help you get the most out of your camera.
In conclusion, Insta360 is more than just a camera company, it is a community of passionate creators and professionals who are dedicated to capturing and sharing their stories with the world. Whether you are a blogger, YouTuber, or professional filmmaker, Insta360 has something to offer. So, join the community today and start creating amazing content!
Future and Innovations
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Upcoming Products
Insta360 is constantly pushing the boundaries of what is possible with their cameras. They are always looking for ways to improve their products and introduce new features. One of the upcoming products that Insta360 has announced is the Insta360 X3. This camera is expected to be the next generation of Insta360’s 360-degree cameras. It is expected to have improved image stabilization, better low-light performance, and more advanced editing features.
Another upcoming product that Insta360 has announced is the Insta360 Sphere. This camera is designed to be an “invisibility cloak” for drones. It is a 360-degree camera that can be mounted on a drone, allowing the drone to capture footage from all angles. This camera is expected to be popular among drone enthusiasts and professionals.
Research and Development
Insta360 is always looking for ways to improve their cameras and introduce new features. They have a dedicated team of engineers and designers who are constantly working on new ideas and concepts. One of the areas that Insta360 is currently focusing on is image stabilization. They are working on a new technology called Insta360 Flow, which is designed to provide even smoother and more stable footage.
Insta360 is also committed to innovation and has established a Think Bold Fund to support research and development. This fund is designed to support innovative projects that have the potential to revolutionize the world of photography and videography. Insta360 has also partnered with NASA to develop new imaging technologies for space exploration.
Overall, Insta360 is a company that is committed to innovation and is always looking for ways to improve their products. With their upcoming products and ongoing research and development, they are sure to continue pushing the boundaries of what is possible with cameras.
Frequently Asked Questions
Who is the manufacturer of Insta360 cameras?
Insta360 is a technology company that specializes in producing 360-degree cameras and related equipment. The company was founded in 2014 and is headquartered in Shenzhen, China.
What are the latest models of Insta360 cameras available?
As of December 2023, the latest model of Insta360 camera is the Insta360 X3, which was released in September 2022. It is a waterproof camera that is capable of shooting 360-degree video at 5.7K resolution at 30 frames per second (fps) or 4K at up to 60fps.
Are Insta360 cameras considered a good investment for photography enthusiasts?
Insta360 cameras are a great investment for photography enthusiasts who want to explore the world of 360-degree photography and videography. These cameras are designed to capture immersive content that allows viewers to experience a scene as if they were actually there.
Which model is recognized as the highest quality camera from Insta360?
The Insta360 X3 is currently recognized as the highest quality camera from Insta360. It is a waterproof camera that is capable of shooting 360-degree video at 5.7K resolution at 30 frames per second (fps) or 4K at up to 60fps.
Is the company behind Insta360 based in China?
Yes, Insta360 is a Chinese company that is headquartered in Shenzhen, China.
What is the most acclaimed 360 camera on the market today?
The Insta360 X3 is currently considered one of the most acclaimed 360 cameras on the market today. It is a waterproof camera that is capable of shooting 360-degree video at 5.7K resolution at 30 frames per second (fps) or 4K at up to 60fps.
